Berlin City Honda Earns 2015 Women’s Choice Award®

October 1st, 2012 by

As the leading advocacy for female consumers, Women Certified® is delighted to honor Berlin City Honda with the Women’s Choice Award®, based on extraordinary recommendations from their female customers in a customer satisfaction survey conducted by Women Certified Inc. using the company’s customer database. Berlin City Honda, serving (Portland, Maine), received excellent survey scores in several areas including the overall sales experience, where 9 in 10 of their female customers reported that they would highly recommend Berlin City Honda to friends and family.

Berlin City Honda received excellent survey scores in several areas including the overall sales experience. In fact, 9 out of 10 women polled said they would definitely recommend Berlin City Honda to their family and friends! “Car buying remains the most dreaded shopping experience among women which is they why Women’s Choice Award® is widely sought after by progressive dealerships who appreciate being recognized as a dealer that women can trust and refer with confidence”, said Delia Passi, Found of WomenCertified® and author of Winning the Toughest Customer: The Essential Guide to Selling to Women

“We are proud of Berlin City Honda for taking ownership of their customer experience and creative a business environment that provides exceptional service both to women and men alike.”

Considering that women now account for more car purchases and service sales than men, the Women’s Choice Award® is her vehicle to finding a dealership that she can choose with confidence.

Women buy more than half of the new vehicles in the U.S. and influence up to 80% of all car purchases (Source: Forbes: Women in Cars, 2015)
Women influence more than 85% of all automotive sales in the U.S. households (Forbes: Women and the Auto Industry)
65% of service customers at dealerships are women (, 2013)
Women spend over $200 billion per year on new vehicles and mechanical servicing of vehicles each year (Heelsandwheels, 2013)

“We are so proud and excited to hear that our female car buyers feel at ease with our sales process, especially since it’s such a big purchase in people’s lives. Working together to find the perfect vehicle to meet our customer’s wants and needs has always been a top priority for our outstanding team of professionals. Our female customers prefer no hassle, transparent and easy, the way car buying should be.” -Yegor Malinovskii, Vice President of Berlin City Auto Group

About the Women’s Choice Award®
The Women’s Choice Award sets the standard for helping women make smarter choices by collectively identifying the brands, products and services most recommended and trusted by women and those that deliver a customer experience worthy of her recommednation. Our hundreds of thousands of members each share a lifetime of experiences as a woman and vote for businesses and brands who are meeting their high expectations. Awards are based on the willingness of 9 out of 10 of the dealership’s actual female customers to recommend the dealership to their friends, family and associates.

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